
What a branded residence actually buys you
A condo with a hotel's name on it can mean white-glove everything — or a licensing deal wearing a tuxedo. The difference is in the paperwork.
Rosa MarchettiHotels, resorts and short-stay homes read two ways at once: the design of a room, and the occupancy and rate math that keeps doors open.

A condo with a hotel's name on it can mean white-glove everything — or a licensing deal wearing a tuxedo. The difference is in the paperwork.
Rosa Marchetti
Hotels spend fortunes engineering ten-square-meter rooms that feel like spas. The best ideas are cheap; the expensive one is knowing where it goes.
Peter Almeida
The grand marble hall is out; the sectional sofa, the record player, and the coffee bar are in. The shift is strategy, not nostalgia.
Peter Almeida